The full kit
Every logo, icon, tagline lockup, end card, social template, the fonts with their licenses, and the guidelines PDF. One zip.
Download the kit
The guidelines
Nine pages: the logo and its clear space, the palette, the type and the italic accent rule, voice, and what the brand never does.
Open the PDF
The logo
One official logo: the lockup, the wordmark "BuilderPace" signed by The Signal. In tight spaces the Signal stands alone. Builder is Ink, Pace is gold italic, set in Cormorant Garamond.
The square mark is the wordmark's own letters: upright Ink B, italic gold P, on the Signal's navy core. Use it for app icons, avatars, and favicons. Keep clear space equal to the height of the "B"; never recolor the Signal or stretch the lockup.
How Pace works
One picture, and only this one. The builder copies Pace on a thread. Pace moves the schedule, files the cost, captions the photo, and tells the client. Nobody logs in to make that happen.
Included in the kit at full resolution. Please do not redraw it or build a second explanation diagram.Download PNG
The palette
Cream is the page. Navy leads structure, gold accents and never dominates, white space does the heavy lifting.
The type
Cormorant Garamond for display and the wordmark, Inter for body and UI. The one signature: a single italic accent word per headline, navy on light, gold-soft on dark.
Display · Cormorant Garamond
You can just build.
Sentence case, ends on a period, never all caps, never an exclamation point. One navy italic accent word.
On dark · the accent turns gold
It is already in your inbox.
Dark backgrounds use gold-soft italic for the accent. Body in warm off-white.
Both faces ship in the kit under the SIL Open Font License, with the weights the brand actually uses.
Fonts are in the kit
The tagline
"Stay building." in Cormorant Garamond 500 italic. Navy on light grounds, gold on footage, gold-soft or cream on deep navy. No shadow, no scrim, never stretched. It closes a piece. It does not open one.
Voice & usage
BuilderPace sounds like an editorial magazine that happens to be a SaaS company. Restraint over clutter, specific over vague, premium without pretension.
Do
- Lead with the builder as the hero. Pace is the equipment.
- Sentence case, one italic accent word, land on a period.
- Use numerals for anything that is a count. 18 days, not eighteen.
- Close on the tagline: "Stay building."
Do not
- Use emoji, exclamation points, or em dashes, ever.
- Recolor, stretch, stack, or reinvent the logo.
- Say users, platform, solution, leverage, seamless, disrupt.
- Put gold italic on a light background (that accent is navy).
The films
Cleared for press, partner, and paid use. Shot vertical for Reels, Shorts, and paid social. Ask before recutting.
End cards
The film closer. Deep navy, the Signal, the tagline, builderpace.com. Hold it at least 2.5 seconds with near silence underneath.
Ready-made social
Sized templates for every channel are in the kit: profile marks, covers, the link preview, post frames.
Lately on Instagram
The brand in the wild. This row reads the account itself, so it is current whether or not anybody remembered to update this page.
