Brand kit
BuilderPace lockup
BuilderPace is an AI project manager for builders. It runs the schedule and the communication so builders can stay on the build.
Stay building.

The logo

One official logo: the lockup, the wordmark "BuilderPace" signed by The Signal. In tight spaces the Signal stands alone. Builder is Ink, Pace is gold italic, set in Cormorant Garamond.
Lockup on light
Lockup, lightPNG
Lockup on dark
Lockup, darkPNG
The Signal
The SignalSVG
Wordmark
WordmarkSVG
Wordmark reverse
Wordmark, reverseSVG
BP square mark
Square markSVG
BP square mark on light
Square, on lightSVG
The Signal
App icon & PNGsPNG
The square mark is the wordmark's own letters: upright Ink B, italic gold P, on the Signal's navy core. Use it for app icons, avatars, and favicons. Keep clear space equal to the height of the "B"; never recolor the Signal or stretch the lockup.

The palette

Cream is the page. Navy leads structure, gold accents and never dominates, white space does the heavy lifting.
Cream
#FAF8F4
Ink
#1A1A1A
Navy
#0F3057
Deep Navy
#0C2742
Gold
#C9A227
Gold-soft
#F0E2A8
Muted
#8B8680
Hairline
#E5E0D6

The type

Cormorant Garamond for display and the wordmark, Inter for body and UI. The one signature: a single italic accent word per headline, navy on light, gold-soft on dark.
Display · Cormorant Garamond
You can just build.
Sentence case, ends on a period, never all caps, never an exclamation point. One navy italic accent word.
On dark · the accent turns gold
It's already in your inbox.
Dark backgrounds use gold-soft italic for the accent. Body in warm off-white.

Voice & usage

BuilderPace sounds like an editorial magazine that happens to be a SaaS company. Restraint over clutter, specific over vague, premium without pretension.

Do

  • Lead with the builder as the hero. Pace is the equipment.
  • Sentence case, one italic accent word, land on a period.
  • Use gold-dot pills and short directional rules for structure.
  • Close on the tagline: "Stay building."

Do not

  • Use emoji, exclamation points, or em dashes, ever.
  • Recolor, stretch, stack, or reinvent the logo.
  • Say users, platform, solution, leverage, seamless, disrupt.
  • Put gold italic on a light background (that accent is navy).

Ready-made social

Sized templates for every channel are in the kit: profile marks, covers, OG image, post frames.

The film

Twenty-second brand spot. Cleared for partner and paid use.